A Bit About Me
As a seasoned marketing professional, I specialize in developing and executing highly effective digital campaigns across diverse channels. Through strategic planning and meticulous execution, I consistently drive significant increases in site traffic and engagement. My proficiency in data analysis enables me to identify emerging trends and implement targeted optimizations, ensuring impressive returns on investment for clients. Additionally, I bring extensive experience in managing paid marketing initiatives, optimizing performance across various platforms to maximize results.
Furthermore, I excel in creating and managing social media pipelines, collaborating closely with stakeholders and developers to prioritize user experience (UX) in website design. Through comprehensive research, I gain invaluable insights into visitor behavior, informing strategic decision-making to enhance overall campaign effectiveness. With a comprehensive skill set spanning marketing, Google Analytics, UX design, SEO, data analysis, social media management, and strategic planning, I consistently deliver impactful digital strategies that resonate with audiences and drive tangible results for businesses.
Senior Digital Strategist
MedThink, Inc.
November 2021 - Present
Digital Marketing Specialist
BioSerenity
January 2021 - January 2022
Communications Coordinator
Task Force for Global Health
December 2019 - January 2021
Marketing and Comms. Temp.
Emory School of Nursing
June 2019 - August 2019
Marketing Account Rep.
Garnet Media Group
January 2016 - May 2019
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Conduct comprehensive competitor and keyword research for 10 clients to gain insights into market trends, user behavior, and industry-specific needs, enabling data-informed suggestions to clients for optimizing sales collateral, resource development, and site updates to better align with user demands and effectively capture market interest.
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Lead and execute impactful SEO marketing strategies for numerous pharmaceutical clients, resulting in a notable 15% average quarterly traffic growth through substantial improvements in organic traffic and engagements, SERP rankings, content optimization, and keyword performance.
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Analyze data from multiple sources, like SEMrush, MOZ and Google Analytics, to identify SEO trends, understand how users engage, find areas of improvement to grow organic traffic results, generate reports and provide suggestions on optimizing omnichannel tactics and increase ROI.
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Create and manage social media marketing for clients through content development, content calendars and competitor research to refine posting strategies, resulting in higher-than-average engagement rates for both LinkedIn (4.59%) and Twitter (5.30%).
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Optimize and assist in the development of CRM email marketing campaigns to boost lead generation across multiple clients, while ensuring federal regulations are followed, ADA best practices are in place, and user experience (UX) and the user journey are in mind.
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Led the planning, creation, and oversight of multiple paid campaigns on prominent platforms including Google, Facebook, LinkedIn, and Twitter, culminating in an astounding 500% surge in website traffic in just three months.
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Implemented and continuously optimized paid campaigns through landscape and keyword analyses, within a specified budget, leading to a 600% increase in click-through rates and engagement.
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Executed thorough market research, competitor analyses, and keyword research, leveraging comprehensive surveys to gain profound insights into visitor behavior and interactions with our web assets, leading to transformative strategies that substantially enhanced site-wide performance, significantly advanced user engagement, and doubled conversion rates.
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Produced quarterly Google Analytics and social media reports through precise monitoring, quantifying engagement metrics, and the efficacy of TEPHINET's social media channels and website.
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Played a pivotal role in crafting and orchestrating sophisticated social media strategies and high-impact campaigns, forging invaluable partnerships with organizations like the CDC and improved engagement rates by nearly 100%.
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Performed extensive research to support various communication projects, including marketing reports, website updates, and significant enhancements for 73 global TEPHINET member programs, while creating a range of communication materials to engage stakeholders and global networks effectively.
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Conducted extensive evaluations of major social media platforms and websites to identify pivotal areas for enhancement and devised precisely targeted marketing tactics to significantly expand reach.
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Leveraged Google Analytics to generate comprehensive reports that revealed opportunities for improvement within marketing strategies aimed at incoming classes, ultimately leading to a substantial rise in applicant interest.
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Successfully managed and nurtured relationships with a diverse portfolio of 20+ clients, oversaw account operations and budgets, and implemented digital marketing strategies for optimal audience reach.
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Delivered expert consultancy to clients, optimizing paid advertisements and social media posts to significantly increase reach and impressions, while strategically expanding our client base, fostering robust relationships with local businesses, and establishing effective communication channels through proactive networking and relationship-building initiatives.
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Developed and meticulously structured client proposals and budgets throughout the fiscal year, ensuring alignment with the unique objectives and preferences of diverse businesses, organizations, and local groups.
Social Media Manager
Crepes and Croissants
January 2015 - May 2018
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Spearheaded comprehensive website redesigns, enhancing UX, UI, and overall brand image, and oversaw social media analytics, optimizing engagement and refining strategies which yielded increased engagement across digital platforms 20% to 40%.
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Created and executed comprehensive content strategies across multiple social media platforms, resulting in heightened brand awareness and a 50% growth in followers.
